The Blog
The challenges that private education face in communicating what, in other circumstances, we’d have no hesitation to call Return On Investment. It’s slightly jarring to frame our hopes and fears for our children in terms of ROI, but that’s what independent schools have to do.
Our work in recent years has led me to believe that when the going gets really tough, the toughest can do worse than to look first to their employer brand for help, rather than the knee jerk slashing and spinning of the business on a sixpence that usually ensues.
Back in October 2021, we wrote about what the “New Normal” for retail brands might look like in the post-Covid era. But even since then so much has changed that it seems appropriate now, in June 2022, to revisit those predictions and adapt them for where things are today.
categories: Branding, Employer Branding
Warner Leisure Hotels, has appointed Mimo Brands and Carter Wong to undertake a brand identity refresh. The new brand identity will emphasise the re-energising possibilities of a Warner Leisure Hotels break.
categories: New Business
The Truth about Lunch in 10 Bite Sized Chunks 2
We all know convenience is one of the biggest influences in retail, but what does it really mean when you unpack it... and it's not about closeness. What’s convenient today may be deeply inconvenient tomorrow.
categories: The Truth About Lunch, MIMO FUTURECLASS
The Truth about Lunch in 10 Bite Sized Chunks 1
Lunch. We’ve unpacked this much misunderstood beast to find the truth. Research from Mimo Brands & Monkey See designed to uncover the sub-conscious as well as understanding the social norms of lunch.
categories: The Truth About Lunch, MIMO FUTURECLASS